The purpose of this Request for Proposal (RFP) evaluation is to assist New York State Department of Labor (NYSDOL) as it launches new programs and infrastructure investments designed to improve the services we provide to our customers. In order to ensure that the public and our stakeholders are thoroughly informed of any new initiatives that will positively impact customer service, NYSDOL seeks the expertise of a Strategic Communications firm. The Statement of Work (SOW) found within this solicitation document outlines the deliverables and expectations for the engagement.

The primary objective of this solicitation is to obtain a vendor to provide Strategic Communications Services:

a) To develop and implement a comprehensive strategic communications plan, including messaging and communication channels, that will effectively inform, educate, and engage stakeholders about new system launches.
b) To enhance public awareness and understanding of the services and features of our new systems, emphasizing the improvements in customer service.
c) To create a positive and supportive environment for the successful transition to new systems while minimizing potential disruptions.